Building an Audience

Blog ID
97
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Building an audience part of the Masterclass on Online Course Development. Visit academy.aineurocare.com for more details
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Digital Health
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building_an_audience
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Author
Junaid Kalia MD
Publish on
Feb 3, 2022
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5 min. read
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https://blog.aineurocare.com/building-an-audience-123500373070
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https://junaidkalia.com/posts/building_an_audience
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Medium Date
03/10/2022
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Objectives

 
 
Video preview
 
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Attention as Currency


 
Attention economics is an approach to the management of information that treats human attention as a scarce commodity and applies economic theory to solve various information management problems
 
  • You “Pay 💸” Attention
  • We are all trying to get noticed
  • Eyeballs not wallets
 

Why “Should” One Pay attention


 
  • Education
  • Entertainment
 
💫
Education + Entertainment = Infotainment or Edutainment
 

Re-evaluate Your-Self


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Re-define Your-self


 
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Let the World know your new Identity


Junaid Kalia MD - “Edupreneur”

 
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We live in an Entrepreneurial Age


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Entrepreneurship requires > Grit


💡
ONE thing to be Successful Entrepreneur - Grit
Grit is relentless pursuit of your passion with patience
 

A New You! take time and Patience


☝
It took you 15 years to master Medicine; Why do you think that the secondary will require any less time and effort.

Patience is Key!


💡
Grit = Patient + Passion + Perseverance
  • Consistency
  • Consistency
  • Consistency
  • 100 Videos - One per Week! for two years
 
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Let’s Clarify the Goals!


1000 True Fans - Kevin Kelly

 
 
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In a Niche! - 100 True Fans in Enough


 
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What is a Niche?


 
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Nicheness


 
  • Understand your own niche
  • Create your own social Proof
    • Not just by academics
    • But via social media
  • Create you Personal Brand
 
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Understanding Creator Economy


 
💫
A Course Creator is a Creator! Join the Creator Economy
 
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Fischer S. Tech giants have all become creator companies [Internet]. Axios. Axios; 2021 [cited 2022 Jan 24]. Available from: https://www.axios.com/tech-creator-companies-tiktok-youtube-facebook-b1855368-dcd1-4b76-9512-7d65215fdfe5.html ‌

Understanding Course Creator Economy


  • Do note concentrate on Competition
Concentrate on Collaboration
 
 

Understanding Value Exchange


  • Provide Free to build Value
  • Build in Public
 

Understanding Digital Landscape


Signal to Noise Ratio
 

Social Media

Text
  • Short - Microblogging - Twitter
  • Long - Blogging - Medium
Images
  • Twitter
  • Instagram
Shorts
  • TikTok
  • IG Reels
Networking
  • Linkedin
 
 

Understanding Digital Marketing


Role of Partnerships (affiliations)
Role of KOLs (Key Opinion Leaders)
 

Content Strategy


  • Create Long
  • Deliver Short
 

Understanding the Funnel


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Understanding the Market - Broad!


  • Sell Internationally
  • NOT Nationally
  • NOR Locally
 

Operationalizing - Content Creation


 

AINeuroCare Academy Example


Free Value

 
 

Social Proof


  • Content Strategy
  • Social Media Strategy
  • Software Strategy
  • KOL Strategy
 
 

Reach Out!


 
 
 
 
 
 
 
 
 
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