Operationalizing Content Creation

Blog ID
98
Description
Building an audience part of the Masterclass on Online Course Development. Visit academy.aineurocare.com for more details
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Digital Health
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operationalizing_course_creation
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Author
Junaid Kalia MD
Publish on
Feb 5, 2022
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5 min. read
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Objectives

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Operationalizing - Building a team


  • Course Director
  • Graphics Designer
  • Video Editor
  • Copywriter
  • Digital Marketer
  • Customer Support
  • Email Automation
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Quantify your Time!


  • What is my Time Worth?
  • Quantify your own Value
  • Define your Skillset
    • I am good at ___
    • I am bad at ___
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Delegate!


  • Most important asset is β€œtime”
  • Quantify your time and anything below it - Delagate
  • Optimize for your time and creator
  • Reduce your cognitive burden
  • Delegate!
  • Hiring
    • Is now faster
    • Is getting cost effective
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Breath of Course Operations


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Service Touchpoints
Healthcare = Care Touchpoints
Education = Engagement Touchpoints

Before

  • Platform infrastructure - course content, community, calendar etc.
  • Data infrastructure - Typeform, Airtable, Notion for tracking student data
  • Programming coordination
  • Guest speaker bookings
  • Applications and sign up process
  • Onboarding - communications, student support, surveys etc.

During

  • Communications - weekly comms, platform comms, etc.
  • Student support
  • Community experience
  • Speaker coordination
  • Mentor/peer supporter co-ordination

After

  • Exit surveys
  • Testimonials
  • Program retrospectives
  • Program improvements
  • Updating websites and marketing material
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AINeuroCare Academy Example


Free Value

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Social Proof


  • Content Strategy
  • Social Media Strategy
  • Software Strategy
  • KOL Strategy
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Connect!

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